Surprisingly, many small businesses are still operating without a website. In this blog post we explore the reasons why a website is essential to grow your business and keep it operating smoothly.
1. Look Professional
Having a fast and slick website instantly makes your business look more professional and credible to potential customers. This is great for your brand image and also means that people will have a higher level of trust in your business. In a recent study, 80% of people asked said that they were more likely to contact a business if they had a website.
2. Keep Up With Competition
In this day and age, all of the biggest players in your industry will have a website and your potential customers expect you to have one too. Creating a website for your business really takes you to the next level and means that you are then able to compete with the best businesses in your field.
3. It Is The Central Hub Of All Marketing
The first step in marketing is creating a website. Some areas of marketing require one, for example search engine optimisation and Google advertising whereas for other forms of marketing your website should be a supporting factor. For example handing out a flyer or business card with a web address on gives people a place to go and find out more about you and your products/services.
4. Potential Customers Are Searching For Your Products Or Services
Almost 75% of the worlds population now has access to the internet and search engines are often the first tool people use in order to find the product or service that they are looking for. If your website isn't visible in search engines then your chance of being found is much smaller and your potential customers will be handing the business over to your competitors who do have websites.
5. Your Business Is Never Closed
You may have set opening hours for your business, but that shouldn't mean that your customers can't find out about you or contact you outside of those hours. In fact, the evening is a very busy time when people browse the web for products and services and get in touch with businesses for further information and quotes. You don't need to respond outside of your opening hours but at least you are enabling potential leads to come through.
6. Save Time On Enquiries
It is surprising how much time business owners and staff spend answering the same customer questions over the phone and on social media. By offering a website which contains all of your business information and even frequently asked questions you will save a lot of hours and as we all know - time is money!
7. Save Money On Print Marketing
Print marketing is quickly becoming a thing of the past and luckily that can save your business a lot of money. For example, if your business is selling tickets for an event you do not need to design and print hundreds of flyers to distribute. You can simply create a page on your website and email the link to a huge number of well targeted potential customers.
8. Track Performance & Growth
Once you have a website for your business, you can ask the web developer to set up Google Analytics for your site. This clever tool tracks how many people are visiting your website, how they found you, what they did once they were on your site and lots more! This allows you to see how your business is growing as well as teaching you which marketing actions work well for your business so that you can spend your marketing budget wisely and receive a higher return on your investment.
If you are interested in getting a website for your business and you would like more information or a no obligation quote then please feel free to visit our website - https://www.littleacorndigitalmarketing.com