With many years experience in the industry, it's easy for us to forget that not everybody fully understands digital marketing or even has the foggiest idea what it is.
To get everyone up to speed, we have written this simple guide to digital marketing for beginners.
Let's start with a simple definition -
Digital Marketing is the use of electronic and online platforms to reach and communicate with existing and potential customers.
The internet has transformed the way that people do almost everything. From researching and learning to meeting new people and communicating. But most importantly to us, it has massively changed the way that people shop for products and services.
Unfortunately, the internet has been heavily blamed for the closure of many high street businesses, but it doesn't need to be that way.
By embracing the opportunities that the internet has to offer and adapting your business to include an effective digital marketing strategy, your business can in-fact become even more successful.
The internet gives every business access to hundreds, thousands and even millions of customers who are, or could be, interested in the product or service that you offer.
All you have to do is locate them, put your business in-front of them and impress them enough to convert them into a sale.
This can be done through the use of a number of online platforms including:
- Search engines
- Social media
A successful digital successful marketing strategy will be entirely different for every business, so it is important that you consider the nature of your business and customers before spending your all important time and money on specific digital marketing activities.
For example - a high street hairdresser who offers a service to people within a specific area will need a 'local digital marketing strategy' whilst an online clothes retailer who ships all over the world will require a 'global digital marketing strategy', each comprising of different digital marketing channels and methods.
It is also important to remember that bricks and mortar businesses can also expand into the world of e-commerce, using their supplier relationships and business reputation to create an online presence, enabling them to sell relevant products to customers far beyond their local reach.
Whilst digital marketing is a highly successful method of gaining new business, it also allows businesses to stay in touch with existing customers in order to increase the chances of them becoming a returning, long-term and loyal customer.
It is this combination which makes digital marketing an essential for modern businesses.